How Aerial Photography Drones Are Changing Real Estate Marketing

Drones are the new cutting edge technology set to take the real estate industry by storm. Although the commercial use of drones is still up for debate all over the world, companies in Australia such as Eagle Eye Aerials have taken the liberty of acquiring a license to operate. Therefore, if you are looking to sell your property within Australia, then you can use aerial photography drone services to market your house and increase your chances of selling off fast to the highest bidder.

UAVs Use In Real Estate Industry

Unmanned Aerial Vehicle (UAV), or commonly referred to as drones, are simply small airplanes without a human pilot on board. The applications for this innovation are broad and extensive. For instance, Property Managers can use the services of these airplanes for roof inspections, chimney monitoring and other high-risk areas within the property. On the other hand, realtors can benefit from the capture of still photographs and aerial videos to help in visualizing and marketing the residential or commercial properties to clients.

There is no denying that the smart incorporation of aerial photography in a marketing campaign sets it apart from all others.  By using an aerial photography drone, you can capture varied aspects of the property that could otherwise not be seen from the ground level.

The Advantage of Using UAV

A professionally flown drone can capture various angles of the property by changing the trajectory of the camera, its elevation and shooting scopes. Such shots provide stunning and eye-catching views that will give that “wow” factor to your campaign and ultimately, multiple interests for your property on sale.

Aside from the obvious amazing footage provided by these drones, UAV also provides a cost-effective option of taking photos and video for the property. Drones are light weight and can fly around in different perspectives including a 360-degree angle, along ground level or from 500 feet in altitude; something that dolly or jib cranes cannot capture.

Using Aerial Footage to Impact Your Marketing Campaign

Getting the cinematic shots, however, is not the end of it. You have to use the incredible footage to take your marketing to new heights by incorporating various editing and production techniques such as:

  • Use of soundtracks – Music inspires emotions and feelings, so you want to get it right. Choose background music that resonates with the targeted customers.
  • Voice over – Having the perfect script to go with the various shots covered on the footage will help in emphasizing on the features and highlights of the property as well as persuade the client.
  • Use both still images and video footage – Stills are good for billboards and banners and can also be used for social media marketing while videos can feature on the website and other platforms.

In conclusion, today’s real estate marketing needs you to think outside the box. There are a lot of houses on sale, and the competition is too many. There is simply no better way of edging out all other properties on sale around your area by presenting your campaign in an engaging cinematic way. You should, therefore, contact an Aerial Photography Drone expert today and learn how you can scale up your marketing efforts.

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